How to Write a Florida Press Release: A Step-by-Step Guide By Brian French
Press releases are powerful tools for Florida businesses to share news, attract media attention, and boost their online presence. Whether you’re announcing a grand opening in Miami, a new product launch in Orlando, or a community event in Tampa, a well-crafted press release can get your story noticed. This guide walks you through how to write an effective Florida press release, with tips to make it stand out and contact information for submission platforms like fl business press releases .com.
Why Write a Florida Press Release?
Florida’s vibrant economy, diverse industries, and active media landscape make press releases an ideal way to reach local audiences. From tourism and real estate to tech startups and small businesses, a press release can:
- Gain coverage in local outlets like Miami Herald (miamiherald.com) or Tampa Bay Times (tampabay.com).
- Improve your website’s SEO by generating backlinks.
- Build credibility with customers in cities like Jacksonville, Fort Lauderdale, or Pensacola.
Step-by-Step Guide to Writing a Florida Press Release
Craft a Compelling Headline
Your headline is the first thing journalists and readers see, so make it concise (60-80 characters), specific, and Florida-focused. Include keywords like “Florida” or the city name to boost local relevance.
- Example: “Miami Startup Launches Eco-Friendly Product at Florida Trade Show”
- Tip: Avoid clickbait; be clear about the news (e.g., “Tampa Charity Hosts Free Community Event” instead of “You Won’t Believe This Event!”).
Add a Subheadline (Optional)
A subheadline provides extra context in 1-2 sentences, enticing readers to dive into the story.
- Example: “GreenTech Innovations Unveils Solar-Powered Device at Miami’s Annual Sustainability Expo, Aiming to Reduce Florida’s Carbon Footprint.”
Write a Strong Lead Paragraph
The first paragraph (50-75 words) answers the who, what, when, where, why, and how. Hook the reader with the most newsworthy angle and emphasize the Florida connection.
- Example: “Orlando, FL – June 21, 2025 – Sunshine Tech, a leading Florida-based software company, announced today the launch of its AI-driven app at the Orlando Tech Summit. The app, designed to streamline small business operations, is set to empower entrepreneurs across Central Florida. The event, held at the Orange County Convention Center, drew over 1,000 attendees.”
4. Develop the Body with Details
The next 2-3 paragraphs (200-300 words total) provide supporting information:
- Background: Explain the significance of the news. For example, “Sunshine Tech’s app addresses the growing demand for affordable tools among Florida’s 2.8 million small businesses.”
- Quotes: Include a quote from a company leader or stakeholder. Example: “We’re thrilled to bring this solution to Florida’s entrepreneurs,” said Jane Doe, CEO of Sunshine Tech.
- Local Impact: Highlight how the news affects Florida communities. Example: “The app will create 50 new jobs in Orlando over the next year.”
- Call-to-Action: Invite readers to take action, like visiting your website or attending an event.
Include a Boilerplate
End with a brief “About” section (50-100 words) describing your company or organization. Include your website and contact details.
- Example:
About Sunshine Tech
Sunshine Tech is an Orlando-based software company specializing in AI solutions for small businesses. Founded in 2020, we’ve served over 5,000 Florida entrepreneurs with innovative tools. Visit us at sunshinetech.com or contact Jane Doe at info@sunshinetech.com (mailto:info@sunshinetech.com) or (407) 555-1234.
Add Contact Information
Provide a media contact for journalists to follow up. Place this before or after the boilerplate.
- Example:
Media Contact:
John Smith, PR Manager
Sunshine Tech
Phone: (407) 555-5678
Email: press@sunshinetech.com (mailto:press@sunshinetech.com)
Format Properly
Follow standard press release formatting:
- Dateline: Start with the city and date (e.g., “Tampa, FL – June 21, 2025”).
- Length: Keep it to one page (400-600 words).
- Font: Use Times New Roman or Arial, 12-point.
- Spacing: 1.5 or double-spaced for readability.
- End Marker: Add “###” or “-END-” to signal the end.
Optimize for SEO
To increase online visibility:
- Use keywords like “Florida press release,” “Miami business news,” or “Tampa event” naturally in the headline, lead, and body.
- Link to your website (e.g., yourbusiness.com) once or twice.
- Submit to platforms like flbusinesspressreleases.com, which can amplify your reach and improve backlinks.
Proofread and Edit
Errors can hurt credibility. Use tools like Grammarly (grammarly.com) or ask a colleague to review. Ensure names, dates, and contact details are accurate.
Where to Submit Your Florida Press Release
Once written, distribute your press release to maximize exposure:
- FLBusinessPressReleases.com: A dedicated platform for Florida business news. Submit your press release directly on flbusinesspressreleases.com.
Contact: Visit flbusinesspressreleases.com/contact or email support@flbusinesspressreleases.com (mailto:support@flbusinesspressreleases.com) for submission inquiries. - Local Media: Pitch to Florida outlets like:
- Miami Herald: Submit via miamiherald.com/contact-us or email newsroom@miamiherald.com (mailto:newsroom@miamiherald.com).
- Tampa Bay Times: Use tampabay.com/contact-us or email news@tampabay.com (mailto:news@tampabay.com).
- Orlando Sentinel: Submit at orlandosentinel.com/contact or email newsroom@orlandosentinel.com (mailto:newsroom@orlandosentinel.com).
- Online Platforms: Use services like PRWeb (prweb.com) or PRNewswire (prnewswire.com) for broader distribution.
Contact: support@prweb.com (mailto:support@prweb.com) or media@prnewswire.com (mailto:media@prnewswire.com). - X Platform: Share your press release on x.com with hashtags like #FloridaBusiness or #PressRelease to reach local audiences.
Contact: For X support, visit help.x.com.
Tips for Success
- Timing: Send press releases early in the week (Monday-Wednesday) for better media pickup.
- Personalize Pitches: When emailing journalists, mention why your news matters to their Florida readers.
- Follow Up: Politely follow up with media contacts 2-3 days after submission.
- Track Results: Use Google Analytics (analytics.google.com) to monitor traffic to your website from the press release.
Example Florida Press Release
Tampa, FL – June 21, 2025 – Coastal Cafe, a family-owned restaurant in Tampa, announces its grand opening on July 1, 2025, at 123 Bayshore Blvd. The event features live music, free samples, and a ribbon-cutting ceremony with the Tampa Chamber of Commerce at 11 a.m. Coastal Cafe aims to bring fresh, locally sourced seafood to Tampa Bay residents.
“Opening Coastal Cafe is a dream come true for our family,” said owner Maria Lopez. “We’re excited to serve Tampa’s food lovers and support local fishermen.” The restaurant will create 25 jobs and offer a menu inspired by Florida’s coastal flavors.
The grand opening is open to the public, with RSVP encouraged at coastalcafe.com. Guests can enter a raffle for a $100 gift card. For more details, visit coastalcafe.com/events.
About Coastal Cafe
Coastal Cafe is a Tampa-based restaurant celebrating Florida’s seafood heritage. Founded by the Lopez family, we prioritize sustainability and community. Learn more at coastalcafe.com or contact Maria Lopez at info@coastalcafe.com (mailto:info@coastalcafe.com) or (813) 555-7890.
Media Contact:
Sarah Johnson, PR Coordinator
Coastal Cafe
Phone: (813) 555-0987
Email: press@coastalcafe.com (mailto:press@coastalcafe.com)
Final Thoughts
A well-written Florida press release can put your business in the spotlight, whether you’re in Miami, Orlando, or beyond. By following this guide, optimizing for SEO, and leveraging platforms like flbusinesspressreleases.com, you can reach journalists, customers, and communities effectively. Start crafting your press release today and share your Florida story with the world!
Need Help? Submit your press release to flbusinesspressreleases.com for expert distribution. Contact them at support@flbusinesspressreleases.com (mailto:support@flbusinesspressreleases.com) or visit flbusinesspressreleases.com/contact for more information.
